Advanced Presentations by Design: Creating Communication by Andrew Abela

By Andrew Abela

Providing a brand new, intriguing method of the often traditional perform for developing displays, this re-creation to a favored source has compiled its fabric from greater than 2 hundred learn experiences within the fields of communique, advertising and marketing, psychology, multimedia, and legislations. The booklet demonstrates the right way to adapt a presentation to diversified viewers character personal tastes, what function the information should still play and what kind of of it is vital, find out how to flip facts right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.

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Some thinkers have great difficulty addressing “people issues”; it is almost a matter of principle for them not to allow people considerations to interfere with the logic of the recommendation. Anything else, for them, would indicate bias and lack of professionalism. If you are one of these thinkers, it may help you to keep in mind that people implications are just another form of data—you are merely describing those impli­ cations, which does not bias your recommendation in any way. 3. Good Design: Communicating Both Big Picture and Details Simultaneously may be recommending a change to a new, more efficient system for—say— expense reporting.

Why Discuss Problem Solving in a Book About Presentation Design? One of the most common causes of a failed presentation occurs even before you begin designing the presentation: inadequate problem solving. As a result, many people develop presentations with substandard content and then try to improve the presentation by adding fancy ornamentation, such as animations or transitions. Ironically, almost all presentation approaches assume that your thinking is already complete and solid before you begin to design your presentation.

How will their thoughts or actions change as a result of receiving these new details from you? If neither their thoughts nor their actions will change because of your presentation, then perhaps you should not be giving the presentation. If you do expect that their thoughts and/or actions will change, then those very changes are probably your presentation objective. What if you don’t know what they think right now? Try to find out. There is usually no need—and no time—to do an all-out needs assessment.

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