Associative Learning of Likes and Dislikes: A Special Issue by Jan de Houwer, Frank Baeyens, Andy Field

By Jan de Houwer, Frank Baeyens, Andy Field

Personal tastes are assumed to play an important position in lots of phenomena which are studied in studying psychology, social psychology, shopper technological know-how, emotion study, and medical psychology. Given the pervasive impression that personal tastes have on behaviour, it is very important comprehend the place those likes and dislikes come from. even if a few personal tastes are genetically made up our minds, so much stem from studying that came about through the life of the person. during this designated factor, the editors specialise in one such form of studying: associative studying of likes and dislikes, that's, alterations in liking which are as a result pairing of stimuli. past reviews on evaluative conditioning have proven that pairing an affectively impartial stimulus with an affectively confident or unfavourable stimulus will switch the liking of the initially impartial stimulus. The papers which are a part of this precise factor discover the relevance of evaluative conditioning for social psychology, supply new facts in regards to the influence of contingency know-how, realization, and extinction trials on evaluative conditioning, and look at even if pairing stimuli may also lead to the move of non-evaluative stimulus homes.

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Extra info for Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion

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At the same time, however, we obtained boundary conditions of simple evaluative learning effects in interpersonal judgements. Thus, these findings challenge the evaluative learning account insofar as they point to the limits of so-called primitive learning mechanisms within interpersonal attitude formation. Existing evaluative learning approaches strongly rely on association effects but do not cover dissociative contrast-like phenomena. The basic notion that self-evaluation guides evaluation of others is shared by several social psychologists.

Likewise, sad mood is believed to have negative influences on product evaluation. , aversive) meaning of a CS. However, beside this valence-related function, mood may also influence information processing in more general ways. For instance, Schwarz (1990) suggested that mood states inform the organism about the current psychological situation (Schwarz, 1990). In terms of Schwarz’s model, happy mood serves as a security cue, signalling that the organism can rely on already acquired (concept) information.

Likewise, sad mood is believed to have negative influences on product evaluation. , aversive) meaning of a CS. However, beside this valence-related function, mood may also influence information processing in more general ways. For instance, Schwarz (1990) suggested that mood states inform the organism about the current psychological situation (Schwarz, 1990). In terms of Schwarz’s model, happy mood serves as a security cue, signalling that the organism can rely on already acquired (concept) information.

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