Culture as Embodiment: The Social Tuning of Behavior by Paul Voestermans, Theo Verheggen

By Paul Voestermans, Theo Verheggen

Culture as Embodiment makes use of fresh insights in psychology, cognitive, and affective technology to bare the cultural patterning of habit in group-related practices.

  • Applies the easiest of the behavioural sciences to modern problems with behavioural cross-fertilization in international exchange
  • Presents an unique concept for use within the gender and integration debates, approximately what the recognition of newbies from diversified cultural backgrounds quite entails
  • Presents a concept that also is acceptable to early life tradition and the cut up in smooth society among underclass, modal category, and the elite
  • Contains an unique method of the patience of faith, and relates spiritual proposal to the cognitive potential of ordinary belief

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Additional resources for Culture as Embodiment: The Social Tuning of Behavior

Sample text

This approach proved to be a huge commercial success. However, from a behavioral science point of view, the popular plotting of cultures and their members is troublesome. It is one thing to say that people in China, for instance, reveal high scores on the authority, time, and collectivity dimensions compared to some countries in the West. It is a very different matter how these dimensions of behavior came into being on such a large scale. As we have argued, culture itself – as a massive tectonic plate comprising China – cannot be held responsible for the styling of the behavior of individual people.

It is a very different matter how these dimensions of behavior came into being on such a large scale. As we have argued, culture itself – as a massive tectonic plate comprising China – cannot be held responsible for the styling of the behavior of individual people. It becomes apparent that Hofstede’s model is a multidimensional system of labels. It may have its merits in outlining striking differences in behavioral patterns, to be sure, but it cannot explain the origin of those differences. Yet in much cross-cultural research the labels/dimensions that were derived statistically are subsequently invoked to explain different behavioral patterns across the globe.

Published 2013 by John Wiley & Sons, Ltd. 28 Towards a New Psychology of Culture This idea of culture as something to be studied and analyzed psychologically, in the context of meaningful human practices, breaks away from the traditional conceptualization of culture in terms of an overarching and operative superstructure. The past two centuries of culture theory have nevertheless had a strong bearing on our current thinking. In this chapter, we aim to show how this is the case. We will also present some additional key ideas that are decisive to our attempt to come to grips with culture as a psychological product.

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